Vision: Our vision is to make our region the leading incubator for growth stage consumer companies.  

Purpose: We fill the “gap” by providing human and financial growth capital to innovative and premier consumer brands in the Pacific Northwest, with a focus on Oregon and Southwest Washington, to generate substantial economic returns while impacting the local ecosystem.  

Values: As capital stewards, we are responsible for generating healthy financial returns; our philosophy is that a thriving ecosystem helps generate the highest potential outcomes.

We focus on people, planet, & profit

  • We are committed to diverse and inclusive people and culture

  • We are focused on reducing our impact on the environment

  • We drive value through disciplined investing and active stewardship  

We aim to do the right thing   

  • We take being a fiduciary very seriously

  • We believe our greatest asset is our relationship to entrepreneurs and operators

  • We care about our long-term reputation  

We invest with and in all aspects of the Village^      

  • We invest with dollars, time, and our network

  • We invest in Partner Companies, non-profits, and the broader ecosystem

  • We proactively pursue underserved communities as part of the Village

* What is ‘the gap’?

The “gap” is defined by the 2012 Oregon Capital Scan as companies between $500K and $3MM in EBITDA that are void of both financial and human capital.

^ Who is the ‘Village’?  

The ‘Village’ is our network of companies, investors, experienced experts, service providers, and non-profit partners.